Practical guides for founders.
The Kyndra blog: practical, sourced articles on positioning, content, creators, paid media, AI search and business development, written for founders who’ve just raised and need marketing that turns into customers.
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You’ve raised. What to do with your marketing in the first 90 days
The money’s in and the board wants traction. A simple order for the first three months: get clear, build the basics, then go and find customers.
Founder-led sales: how to write outreach people actually reply to
Most cold outreach gets ignored because it could have been sent to anyone. Five things that make a message worth answering.
Why your homepage keeps getting rewritten (and how to stop it)
If every new hire or investor wants to change the homepage, the problem usually isn’t the copy. It’s that the positioning was never agreed.
How much does a marketing agency cost per month for a UK startup?
What actually drives the price of agency work, the three ways studios charge, and the questions to ask so the number you agree is the number you pay.
Fractional head of growth, agency or first hire: what should a seed-stage startup choose?
Three ways to get marketing and sales moving after a raise, what each is good at, and how to choose based on where your business is today.
Outsourced business development for startups: how it works and when it’s worth it
What an outsourced business development partner actually does, how it fits with your own sales, and the signs it’s the right move for your startup.
A simple positioning template for startups (fill it in in an hour)
Five questions that pin down who you’re for, what you replace and why you win. Fill it in with your co-founders and use it to brief your website, deck and outreach.
How to choose a marketing agency in London for your startup: 10 questions to ask
Ten questions that separate a good fit from an expensive mistake, from who does the work to what happens when you want to stop.
Your first marketing plan after a seed round: a one-page template
A marketing plan doesn’t need to be a 40-slide deck. Six headings on one page that your team, your board and any agency can work from.
How brands stay visible when ChatGPT does the research
AI assistants now shape which brands customers consider, and they typically mention just a handful. Here’s how to make sure yours is one of them.
ChatGPT ads are live in the UK. What brands should do first
Ads now sit underneath ChatGPT answers for free users in the UK. Here’s how they work, what they can’t do, and how to test them without wasting budget.
The EU’s AI labelling rules are now in force. A practical guide for marketers
Since 2 August 2026, deepfakes and some AI-generated text must be clearly labelled for EU audiences. Here’s what counts, what’s exempt, and what to change…
UK ad spend is heading past £50bn. Here’s where it’s going
The latest Advertising Association/WARC figures show 9.3% growth in Q1 and a £50.5bn forecast for 2026. The growth isn’t spread evenly.
Video just had its best quarter in nearly two years. What the latest Bellwether says
UK marketing budgets were revised up again in Q2 2026, with video at a seven-quarter high and events leading. Short-term online activity was cut for the…
Creators are now a core media channel. Budget for them like one
US creator ad spend is forecast to hit $44bn in 2026, and nearly half of buyers now call creators a ‘must buy’. What that means for how you plan, contract…
#Ad or it didn’t happen: the UK influencer disclosure rules, simply explained
‘Gifted’, ‘sponsored’ and a discount code aren’t enough. What the ASA says counts as a clear ad label, where it has to go, and who’s responsible.
Zero-click is the new normal. How to plan content for AI answers
When Google shows an AI summary, people click a normal result about half as often. Search still matters, but the job of content has changed.
Meta wants to automate your ads. Here’s what humans still do best
Advantage+ now runs most of the buying. Agencies say results depend more than ever on the creative and the judgement you feed it.
Cannes Lions 2026: fewer entries, tougher rules and what the winners had in common
Entries dropped by a quarter after last year’s integrity row. The Grand Prix list rewarded clear ideas, culture and craft over spectacle.
The UK has stepped back from an AI copyright exception. What it means for your creative
The government has dropped its plan to let AI firms train on copyrighted work unless creators opt out. For brands, the practical risks haven’t gone away.
Agency mega-mergers are reshaping the market. The case for senior-led studios
Omnicom’s takeover of IPG brought more than 4,000 job cuts and folded famous agency names. What consolidation means for growing brands choosing a partner.
AI-made ads can beat human designs, when brand fit is built in
A new Marketing Science study found AI-optimised visuals out-clicked designer-made ads, and kept the edge 18 months later. The catch is in how the system…
World Cup 2026 proved you don’t need to be a sponsor to win the moment
Billions went into the tournament, but some of the loudest brands never paid for official rights. What challenger brands can learn for the next big…
Half of consumers prefer brands that avoid GenAI. How to use AI without losing trust
Gartner’s latest research shows real scepticism about AI-made content. The answer isn’t to stop using AI, it’s to use it where it helps and be open about it.
Agentic commerce: when an AI does the shopping, which brand does it pick?
Google, Shopify and major retailers have launched a standard for AI agents to shop on our behalf. Consumers are interested, but trust is still catching up.
Retail media is one of the UK’s fastest-growing channels. Is it right for you?
Retail media grew 17.9% in Q1 2026. For brands that sell through retailers, it’s powerful. For everyone else, the lessons still apply.
News has gone social. What the 2026 Digital News Report means for brands
Social and video platforms are now the most-used source of news worldwide, creators are a real force, and AI chatbots are growing fast from a small base.
TikTok’s new chapter: what the US joint venture means for UK brands
TikTok’s US business now sits with a US-majority joint venture. For UK advertisers, little has changed day to day, but there are new formats worth testing.
B2B buyers trust people, not logos. Thought leadership that actually opens doors
LinkedIn’s research shows buyers use thought leadership to judge suppliers, and employee networks dwarf company pages. How to turn expertise into pipeline.
TV is back, on demand. Why VOD is the channel to watch in 2026
TV video on demand was forecast as the UK’s fastest-growing channel this year. It’s no longer just for big brands.
UK marketing budgets are rising again. Here’s where the smart money is going
The IPA Bellwether shows budgets still growing, led by events and video, while confidence wobbles. What that means for next year’s plan.
What to look for in an agency (and what makes Kyndra different)
Direct access to the people doing the work, pricing tied to output, native short-form craft and speed to market.
Your B2B buyers have decided before they call. What that means for business development
Most buying groups rank their favourite supplier before first contact. Business development now starts long before the sales call.
Is an agency right for you right now? A founder’s checklist
Answer these questions about your customer, your team’s capacity and what success looks like in 90 days.
Creator partnerships have grown up. Treat them like commercial deals
Creator spend is growing far faster than media overall. The brands getting value structure creator work like any other partnership.
Content creation for startups: building a system before you need one
Batch production days, modular editing and founder-led storytelling: how to stop treating content as an emergency.
Social media on a startup budget: what actually moves the needle
Social search, creator co-creation and fast reactive content that turns questions into customers.
Partnerships as a growth channel: what co-marketing really costs
Pick partners that share your customer, build something tangible together, and agree how you’ll measure it upfront.
Short-form video, carousels and what’s actually working on social right now
Carousels that teach, episodic series, sound design and a balance of craft and authenticity.