Identity · Decks · Websites

Explore the feel first, then we design it.

Kyndra designs brand identities for startups and consumer brands: logo, colour, type, guidelines, brand assets, pitch decks and websites. Every project starts with an exploration that pins down the feel before any design starts, so the identity lands first time. Brand identities start from £2,500.

Every brand is designed from scratch, around your business.

Most branding goes wrong at the start, when a designer guesses what you mean by “premium” or “bold”. We don’t guess. We use the same exploration document on every project to gather your references, flick through palettes and font pairings with you, and ask the questions that pin down where the brand should sit.

It’s built purely to find a direction, not as a design round. Nothing in it is final artwork, and it doesn’t count towards your revisions.

Below you can see how it works, step by step, and try the kind of exploration we make for every client.

How we build your brandSeven steps, from first call to handover

How we create a new brand for each client

Every client gets a brand designed from scratch. This is exactly what happens, from the first call to the day you receive your files.

DiscoveryA written summary of the brief that we both agree before anything else happens.
PositioningYour idea in a sentence, plus your positioning and core message.
Your exploration documentAn agreed direction before any design time is spent.
Logo conceptsA chosen logo, refined until it’s right.
Identity systemColour, type and imagery that work on every format.
ApplicationsReady-to-use templates and assets.
Guidelines and handoverGuidelines, files and templates, all in one place.

A sample treatmentPage by page

Look inside a treatment

The treatment is the exploration document from step 3: references, palettes and type pairings made for one brand and tried on real formats, with questions for you to answer. This one is for Northfield, a made-up sample brand.

A glass of frothy milk from above — **The idea, in a sentence**Every document opens with your name and the one idea the brand should grow from, agreed with you at the positioning stage.

Milk being poured into a latte — **References that feel right**Photography, places, objects and brands you love, each with a note on why. It’s how we learn your taste without guessing.

A bright café counter — **References that feel right**Photography, places, objects and brands you love, each with a note on why. It’s how we learn your taste without guessing.

Colour, tested properlyPalettes with real values and contrast checked, so what looks good also works on a screen, a sign and a printed page.

Northfield, direction for discussionType

Bold and practical

Fresh twice a week.

We make oat milk for baristas first. It stretches, it pours and it tastes of oats, delivered to your café twice a week.

Schibsted Grotesk and Geist

Warm and editorial

Better oat milk.

We make oat milk for baristas first. It stretches, it pours and it tastes of oats, delivered to your café twice a week.

Instrument Serif and Schibsted Grotesk

Type pairings side by sideHeadline, text and label fonts set at real sizes, so you can feel the difference between quiet and confident.

The questions that shape the briefWarmer or cooler? Bolder or quieter? What do you dislike? Your answers become the brief our designers work from.

The idea, in a sentenceNorthfield is a made-up brand

The idea, in a sentence

Every document opens with your name and the one idea the brand should grow from, agreed with you at the positioning stage.

References that feel right

Photography, places, objects and brands you love, each with a note on why. It’s how we learn your taste without guessing.

Colour, tested properly

Palettes with real values and contrast checked, so what looks good also works on a screen, a sign and a printed page.

Type pairings side by side

Headline, text and label fonts set at real sizes, so you can feel the difference between quiet and confident.

The questions that shape the brief

Warmer or cooler? Bolder or quieter? What do you dislike? Your answers become the brief our designers work from.

See it all together

Any palette with any type pairing, tried on a website header, a social post and a business card.

All 9 pages, full size

Try itSame sample brand, five palettes, three voices

Flick through it, the way you would with us

“Warm but premium” means something different to everyone. Seeing options on real formats shows what you mean in seconds. Your own exploration is built from scratch around your business.

Colour

Type

NorthfieldShopCafésAbout

Better oat milk, delivered weekly.

Made for baristas first, fresh twice a week across London.

Find a café

@northfield

Delivered before your first coffee.

Social post

Northfield
Jo Patel · Founder
jo@northfield.example

Changing on its own. Pick a palette or a font to take over.

What you receiveEverything delivered in StudioBook

Your brand, ready to use everywhere

When your brand is finished, this is what lands in StudioBook, ready for your team and suppliers to use.

Logo suite

Primary logo, secondary lockup and mark, with mono and reversed versions, in SVG, PNG and PDF.

Colour

Your palette with HEX, RGB and CMYK values, and how much of each colour to use.

Typography

Headline and text fonts, with sizes and pairings for screen and print.

Imagery

Photography and texture direction, drawn from the references you chose.

Guidelines

A brand guidelines document your team and suppliers can follow.

Templates

Social templates, one-pagers, an email signature and deck layouts.

PricesFixed quote agreed before we start

Every branding project gets a fixed, itemised quote before we start, so you know the cost up front.

From £2,500Brand identity & logo

Logo, colour, type, guidelines and the core assets you need to launch.

From £1,200Pitch & sales decks

Investor, sales and partnership decks that tell the same story as the brand.

Included in Founding PartnerBrand assets & templates

Social templates, one-pagers, email signatures and deck tidy-ups.

Included in Founding PartnerA 5-page website

Designed and built on the brand in month two of the Founding Partner plan.

FAQ

Branding questions

What founders usually ask before starting a branding project.

Will my brand be unique?

Yes. Every brand is designed from scratch for you, starting from your own discovery session and exploration document. The palettes, fonts and sample brand on this page only show how the process works.

How much does a brand identity cost?

Brand identities start from £2,500 and pitch or sales decks from £1,200. We confirm a fixed, itemised quote before any work starts, and that’s the number on the invoice.

How many logo concepts and revisions do I get?

It’s set out in your fixed quote before we start, so you know exactly what’s included. The exploration document never counts towards your revisions.

How long does it take?

We agree the timeline in your quote. It depends on the scope, for example a logo and identity on its own, or identity, deck and website together.

What files will I get?

Your logo in SVG, PNG and PDF, colour values for screen and print, your fonts, guidelines and templates, all delivered in StudioBook.

Can branding be part of the Founding Partner plan?

The Founding Partner plan includes brand assets within the monthly scope, like templates, one-pagers and deck tidy-ups, plus a 5-page website. A full new identity is quoted separately.

Do we own the work?

Yes. Once invoices are settled you own the commercial rights to what we make for you: logo files, brand guidelines, templates and strategy documents.

ALight ground on Dark ground	16.5 : 1	AAA, any size
AAccent on Dark ground	11.9 : 1	AAA, any size
ADeep tone on Light ground	5.4 : 1	AA, any size
AAccent on Light ground	1.4 : 1	Decoration only

ALight ground on Dark ground	13.8 : 1	AAA, any size
AAccent on Dark ground	5.3 : 1	AA, any size
ADeep tone on Light ground	7.0 : 1	AAA, any size
AAccent on Light ground	2.6 : 1	Decoration only

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