Your first marketing plan after a seed round: a one-page template

After a raise, someone usually asks for “the marketing plan”. It’s tempting to produce something long and impressive. In my experience, one clear page that everyone actually reads does far more. Here’s the structure I use.

1. The goal

One sentence, tied to what you told investors. For example: “Twenty qualified sales conversations a month by March.” If you can’t measure it, rewrite it until you can.

2. Who we’re trying to reach

The buyer, the problem that makes them look, and where they spend their time. Two or three lines, taken from your positioning.

3. What we’ll say

Your one-line description and the two or three reasons a customer should choose you. This is what the website, deck, content and outreach all repeat.

4. The few channels we’ll use

Pick two or three and do them properly. For most early-stage B2B companies that’s the website, founder-led content on LinkedIn and direct outreach. For consumer brands it’s often social content, creators and the website. Write down why each one, and what you’re deliberately not doing yet.

5. What happens each month

A simple 90-day view. Month one: positioning and baseline. Month two: website and content live. Month three: outreach running and a review of what’s working. Then repeat with what you’ve learned.

6. How we’ll know it’s working

Three to five numbers you’ll check every month, such as enquiries, sales conversations, replies to outreach and website visits from the right companies. Add the baseline so progress is visible.

Keep it alive

Review the page once a month with whoever’s doing the work. Change the channels if they’re not working; keep the goal and the message steady unless something big changes.

Our Founding Partner plan is built around exactly this: strategy in month one, the website in month two and a review and next-step plan in month three, for £499 a month.

Common questions