Brand positioning for startups, in two weeks.
Kyndra’s Positioning Sprint is a fixed £2,400 over two weeks. We research your customers and competitors, agree who you’re for and why you win, and turn it into a core message, website copy for your key pages and a sales deck your whole team can use.
- Competitor and category gapsWhere your market is crowded and where there’s room to stand out.
- Ideal customer and buying triggersWho buys, what makes them look, and the words they use for the problem.
- Positioning and core messageWho you’re for, what you replace and why you’re the better choice, agreed in writing.
- Website copy for your key pagesHomepage and core pages written from the agreed message.
- A sales deck and hand-off workshopA deck that says the same thing, and a session so the whole team can use it.
- Your team describes the business in different ways
- Your homepage keeps getting rewritten
- You’re about to build a website, pitch investors or start outreach
- Sales calls spend the first ten minutes explaining what you do
- You need a full visual rebrand: that’s our brand identity work, from £2,500
- You want ongoing content rather than a defined project
Positioning Sprint: £2,400
Fixed price · 2 weeks. Agreed in writing before we start. See all prices
Common questions
What is brand positioning?
Brand positioning is the agreed answer to who you’re for, the problem you solve, what customers would use instead, and why you’re the better choice. It’s the reference point for your website, deck and outreach.
How long does positioning take?
Kyndra’s Positioning Sprint takes two weeks, including customer and competitor research, the agreed message, website copy and a sales deck.
How much does a positioning project cost?
Kyndra’s Positioning Sprint is a fixed £2,400. It’s also the first month of every Founding Partner engagement, at £499 a month.
Should positioning come before a new website?
Yes. Writing the website from agreed positioning keeps it short and clear, and stops it being rewritten every few months.