What to look for in an agency (and what makes Kyndra different)

The agency landscape looks very different from five years ago. Layered account management teams and vague monthly retainers have lost credibility with founders and marketing leads who need fast, focused execution.

More growing brands now prefer studio-style partners, where the people setting strategy work directly alongside the people making the work, rather than passing briefs down a chain.

Four things to look for in an agency partner

• Direct access to the makers: You should talk directly to the strategist writing your narrative and the director cutting your film, not an account coordinator taking notes for next week’s meeting.

• Pricing tied to output: Avoid open-ended billing that rewards inefficiency. Look for fixed, itemised deliverables or clearly defined hours.

• Native short-form craft: An agency that treats vertical cutdowns as an afterthought doesn’t understand how people actually watch today.

• Speed to market: If an idea takes four weeks of approvals before filming begins, the moment has usually passed.

What makes Kyndra different

Kyndra was set up to remove the bloat: senior people on every project, fixed pricing, and creative, strategy and business development working as one team so the work also helps you win business.

More on how Kyndra works: one senior team, fixed prices agreed before we start, and the person you brief is the person who does the work.