London, working globally

Senior people, doing the actual work.

Kyndra Studios is a London marketing and business development studio founded by Adam Reynolds. Adam has spent 15+ years leading partnerships and commercial teams at creative agencies, production companies and sports marketing businesses, working with brands including adidas, Red Bull and Mahindra Racing in previous roles.

“I saw what clients were paying for, and too much of it wasn’t the work.”

Across partnership, sales and commercial roles at production companies, creative agencies and sports marketing businesses, I kept seeing the same things: layers of account management between clients and the people doing the work, retainers that funded overheads, slow approvals, and creative that wasn’t connected to a commercial goal.

So Kyndra connects everything into one system. We define your position, build the creative that expresses it, distribute it through content and creators, and find more growth through partnerships and business development.

Adam ReynoldsFounder, Kyndra Studios

What we fixAnd how

What we do differently

The problems founders tell us they’ve had with agencies, and what we do about each one.

~~Layers between you and the people doing the work~~

You work directly with Adam and senior specialists. The person you brief is the person who delivers.

~~Retainers that pay for overheads, not output~~

Fixed, itemised packages and a clear hours-based option. You see exactly what you’re paying for.

~~Creative that looks good but doesn’t sell~~

Every brief starts with the commercial goal. Strategy and business development sit alongside the creative.

~~Slow approvals and chasing for updates~~

Short sprints, shared visibility in StudioBook, and fast feedback instead of weekly status decks.

Where the experience comes from15+ years on the commercial side

Adam’s career before Kyndra

Before starting Kyndra, Adam led partnerships and commercial teams at production companies, creative agencies and sports marketing businesses. It’s where the commercial side of Kyndra comes from.

2026

Dojo Films

Commercial Manager

Business development and sales for a London production company making content for SaaS, technology and sustainability-led brands.

2025–26

Social Chameleon

Head of Commercial, EMEA & APAC

Led the commercial function across two regions, opening new markets for creative and digital projects.

2024–25

Zut

Director of Partnerships

Drove growth through partnerships across creative, digital and video production.

2024

BAM Beyond

Director of Partnerships

Built partnership ideas across TV, brands, talent and sport that went beyond traditional advertising.

2022–23

Rush Sport & Entertainment

Commercial Development

Sponsorship and partnerships for Mahindra Racing: rights holders, activations and commercially structured packages.

2021–22

KOMI Group

Commercial Partnerships

Built the sales approach for in-house social and video production, from first pitch to close.

2016–21

CLICKON Media

Creative & Commercial Partnerships Director, EMEA

Secured partnerships with brands including adidas and Red Bull, and helped develop eSports documentaries.

In their wordsReal recommendations, anonymised to job title

What clients and colleagues say about Adam

Recommendations from clients and from the CEO Adam reported to, shared with their job titles to keep names private.

He simply knows how the business world works and above all he delivers on what he says he will.

Adam is the consummate professional and a true gentleman. Fiscally astute and incredibly personable.

Freelance Copy-led Creative DirectorClient

I would work with Adam again in a heartbeat.

Adam was absolutely brilliant to work with. The relationship he enabled between [his agency team] and [ours] was open, collaborative and creative.

Director, NED & FounderClient

Adam has the rare gift of being business-minded and creative in everything he does.

Unlike many sales staff I have worked with in the advertising business, Adam is constantly thinking outside the box, working with my creative department to find solutions for our clients.

CEO & global advertising executiveManaged Adam directly