Is an agency right for you right now? A founder’s checklist
Answer these questions about your customer, your team’s capacity and what success looks like in 90 days.
One of the most expensive mistakes early-stage founders make is committing to an agency before their proposition and unit economics are ready to support it.
Brands that bring in outside creative help before they understand why customers buy tend to burn budget quickly, because the agency is left guessing at the message. Get the basics clear first and every pound goes further.
The founder checklist
1. Have you validated why customers choose you? If you can’t explain it in one clear sentence, start with a defined strategy sprint, not an ongoing production team.
2. Do you have capacity to work with an agency? Can your team review, give feedback and use new assets within a day or two of delivery?
3. What does success look like in 90 days? Agree measurable milestones, such as lower acquisition cost, new partners signed or pipeline created, before kickoff.
4. Are you buying thinking or hands? Be clear whether you lack direction, or simply need people to shoot, edit, publish or sell.
If most answers are still open, a short strategy or business development engagement is usually the right first step.
If you’ve just raised and want a clear first step, the Founding Partner plan starts with strategy in month one and a website in month two, for £499 a month.
Get clear on your position before you spend.
Our two-week Positioning Sprint gives you a sharp message, website copy and a sales deck your whole team can use.
From £2,400 per sprint