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Concept project

Tilth

Getting a farm data start-up in front of buyers who aren’t on LinkedIn.

Concept brandTilth, Norwich
SectorFarm data software (B2B) · Seed-stage start-up
What we’d makeGrowth & BD Partner, Sales deck, Partnerships
Typical timeline90 days

The situation

Tilth is a made-up farm software start-up. Its buyers are agronomists, co-ops and equipment dealers, and they don’t spend their days on LinkedIn.

What we’d do

  • Map target accounts across co-ops, dealers and agronomy firms.
  • Write and run outreach in the founder’s voice, approved before every send.
  • Open distribution partnerships through warm introductions.
  • Rebuild the sales and investor deck.
Growth & BD PartnerSales deckPartnerships

What we’d measure

The numbers we’d agree with the founder in week one, then report on every month in StudioBook.

Qualified meetingsCalls with people who can buy.
Partners signedDistribution that reaches farms at scale.
Deck to next stepWhether the new story moves deals on.

Concept project. Tilth is a made-up brand we use to show how we work. It isn’t a client, so there are no results to report. Photos by Tom De Decker, Oleksandr Skochko and Ivan Bandura on Unsplash.

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