Saltmarsh
Positioning and a campaign film for a small-batch skincare crowdfund.
The situation
Saltmarsh is a made-up small-batch skincare brand with a loyal local following and a crowdfund to fill.
What we’d do
- Sharpen the story: skincare made from the salt marsh it’s named after.
- Produce the campaign film and cut-downs for every channel.
- Seed creators in the fortnight before launch.
What we’d measure
The numbers we’d agree with the founder in week one, then report on every month in StudioBook.
Time to targetHow fast the crowdfund fills.
Backers from creatorsWhich creators drive pledges.
Sign-ups before launchThe early list that funds day one.
Concept project. Saltmarsh is a made-up brand we use to show how we work. It isn’t a client, so there are no results to report. Photos by Avtar Singh, Michael Xi and ibnu ihza on Unsplash.
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