Northfield
How we’d take an oat milk start-up from kitchen table to café counter.
The situation
Northfield is a made-up oat milk start-up with a good product and a fresh seed round. It looks like every other oat milk in the fridge, and it needs a clear position, a brand and a website before its first push into London cafés.
What we’d do
- Position it as the oat milk made for baristas first, delivered fresh twice a week.
- Build the identity around a hand-drawn field mark and a lime palette that stands out in a café fridge.
- Design and launch a 5-page website with a sign-up flow for cafés.
- Shoot a launch set of social posts and a one-page sales sheet for café owners.
Ask usWhat we’d measure
The numbers we’d agree with the founder in week one, then report on every month in StudioBook.
Cafés stocking itThe number that matters most in year one.
Café sign-upsFrom the website and the sales sheet.
Repeat ordersWhether cafés reorder after the first delivery.
Concept project. Northfield is a made-up brand we use to show how we work. It isn’t a client, so there are no results to report. Photos by Fahmi Fakhrudin, Babak Eshaghian and Frank Luca on Unsplash.
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