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Concept project

Orbit

A launch film and a coffee collab to fill an e-bike fleet in a new city.

Concept brandOrbit, Leeds
SectorE-bike subscription · Series A
What we’d makeVideo Production Sprint, Co-Branded Campaign Drop, Paid social
Typical timeline6 weeks

The situation

Orbit is a made-up e-bike subscription opening in Leeds with 300 bikes and six weeks to get them on the road.

What we’d do

  • Film one production day and cut it into 4 to 6 finished videos for vertical and landscape.
  • Partner with a local roaster on a ‘ride in for a free flat white’ drop.
  • Run paid social on the hooks that hold attention best.
Video Production SprintCo-Branded Campaign DropPaid social

What we’d measure

The numbers we’d agree with the founder in week one, then report on every month in StudioBook.

Bikes on the roadSubscriptions started in the launch window.
Cost per subscriberAcross paid social and the collab.
Hooks that workWhich opening seconds people watch past.

Concept project. Orbit is a made-up brand we use to show how we work. It isn’t a client, so there are no results to report. Photos by Samantha Gilmore, Jackie Alexander and Zoltan Tasi on Unsplash.

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