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Concept project

Brindle

A content engine and creator programme for a fresh dog food subscription.

Concept brandBrindle, Manchester
SectorFresh dog food subscription · Seed-stage start-up
What we’d makeAlways-On Social, Creator campaign, Paid social
Typical timelineMonthly, reviewed every month

The situation

Brindle is a made-up subscription brand. The founders post the content themselves and pay for ads that don’t convert. It needs a steady content engine and creators its customers already trust.

What we’d do

  • Plan and produce 18 to 24 posts a month across TikTok and Instagram.
  • Seed dog creators whose audiences match Brindle’s customers, then whitelist the best for paid.
  • Rebuild paid social around creator content and a trial offer.
Always-On SocialCreator campaignPaid social

What we’d measure

The numbers we’d agree with the founder in week one, then report on every month in StudioBook.

Cost per trialWhat a new customer costs from paid social.
Trials that subscribeHow many trials turn into regular orders.
Creators worth scalingWhich creator posts actually sell.

Concept project. Brindle is a made-up brand we use to show how we work. It isn’t a client, so there are no results to report. Photos by Ayla Verschueren, Laula Co and Andriyko Podilnyk on Unsplash.

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