Harbour Health
Selling a physio app to private clinics before there’s a sales team.
The situation
Harbour Health is a made-up app with good clinical results and no sales team. It needs a story private clinics will buy into, and someone to open the doors.
What we’d do
- Rewrite the story around clinic outcomes rather than app features.
- Build a new website with a pilot application flow.
- Build a target list of private clinics and run outreach from the founder’s inbox, approved before every send.
- Help hire the first Head of Growth, then hand everything over.
What we’d measure
The numbers we’d agree with the founder in week one, then report on every month in StudioBook.
Clinic pilots signedProof the story works with buyers.
Pipeline valueWhat the open conversations are worth.
Time to first meetingHow quickly outreach turns into calls.
Concept project. Harbour Health is a made-up brand we use to show how we work. It isn’t a client, so there are no results to report. Photos by Vitaly Gariev, Judy Beth Morris and Kelly Sikkema on Unsplash.
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